Designed to maximise business potential

Given the depth and breadth of our poultry team's experience and expertise, we're able to support our customers with a range of services - all designed to maximise business potential.


Producing feed formulations that meet market requirements is fundamental to all poultry feed manufacturers. Our precise understanding of ingredient feed values results in formulations that are truly 'optimal cost' and provide consistency in bird performance.

Our expertise in all aspects of micro-ingredient formulation enables us to offer customers valuable advice on the best means of addition. Our on-farm expertise in poultry nutrition means we can formulate optimal feed programmes, from day old chick through to finished product, that enhance performance across all stages of production.


Feed costs account for up to 70% of farm overheads and small price increases in raw material inputs can have a significant impact on manufacturers and producers alike.

Our fiercely independent approach to raw materials gives customers objective feedback on the most appropriate ingredients, micro-ingredients and premix to use for each diet, which is focused both on optimal nutrition and value for money.


By correctly sampling and analysing raw materials and finished feed, we can help you monitor the nutrient contents to ensure that feed quality is balanced and consistent. This will not only deliver optimal performance, but it ensures compliance with local feed standards and legislation. Our quality control service covers:

  • Sample analysis of raw materials & finished feed
  • Dispersion tests of finished feed
  • Cross contamination and medicinal recovery testing


Atlas is Premier Nutrition’s exclusive ingredients matrix publication that summarises the feeding values of raw materials and feed additives so that formulations can truly be 'optimal cost' whilst achieving consistency in animal performance.

It is available free of charge as a printed or online version, and is used by our customers and nutritionists in all of their feed formulation work. Atlas is compiled from our extensive analytical database and is updated using the latest raw material quality control data. The interactive version offers additional built-in functionality:

  • A raw material QC module that quickly calculates changes in amino acid and fatty acid composition with changes in protein and oil analysis
  • An evaluation tool to compare against existing feeds contained on the Premier Atlas database


Using our extensive global knowledge, we work with customers to develop and review trial strategies that challenge nutrition models and test new feeding and management concepts to help them remain at the forefront of poultry production.

In addition, we constantly monitor nutrition research publications and keep in close contact with leading research establishments so that we can regularly update our customers about advances in nutrition to help them stay ahead.


In today’s competitive marketplace managing the volatility of key micro-ingredient prices is an important part of the overall supply chain management. Our aim is to work with customers to make sure they secure their key ingredients at the right time rather than get the best price on the wrong day. We also work with our suppliers to offer customers longer term pricing where appropriate.


We regularly engage with our customers to help with all aspects of new product development from evaluation of the marketplace for new consumer products through to nutrition and management protocols to ensure the finished meat or egg products meet those needs. Our team have global experience in developing food trends and consumer demands.


Good flock management and optimal growth, whether for meat or egg production, is an integral part of our offering. With extensive experience across a multitude of different production systems, we work closely on farms with our customers to help them develop the best management strategies, bio-security and operating procedures, which return high level, consistent performance and the very best possible financial returns.


Talk to us about your requirements and how our independently recommended premix solutions can add value to your poultry nutrition.

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